This is definitely something everyone is looking for; what to do to improve Google ranking of his website? Instead of giving out some tips right away, I think it will be a good idea to explain what ranking means here and to also point out some common mistakes many are doing in trying to get their site’s ranking improved in the search engines results.
What is Google Ranking?
Being the major search engine, Google ranked websites based on relevancy of information to the search data input by web searchers. If the website has content relevant to the search criteria, Google will display the website in relevancy order in its search result pages (SERP). So, Google ranking simply means the position of a website in the search results. This term should however not be confused with Page Rank which refers to the importance of the website to the search engine.
Improve your website’s ranking
Many have been working very hard trying to improve Google ranking of their websites only to see the opposite happening. This is somehow frustrating to see such kind of results after all they have have done. The issue here is that they have done much but not the right thing in the right way. It is true that backlinks are important but trying to buy them or hire people to get backlinks to your site are simply not the solution. If you think you can fool Google get your ranking improved in the search results, just forget it. Their algorithms are good enough to discover all these spamming methods. If you need to work on getting some backlinks, do it properly. Don’t just try to sign up to directories, comment on blogs & forums only for the sake of getting links pointing to your website. Let it rather be natural. It’s good to get some quality, niche-related backlinks but don’t overdo or you’ll mess up all the efforts.
So, what must I do to rank better in the search results?
It’s simple! Just to everything naturally. Publish quality unique content on your website, update your site quite frequently, you may get some relevant backlinks form authority sites but don’t overdo. Each of your page and article should also be properly optimization based on a good through keyword research so that you target the right one for each of your pages. It is also a good principle to target only one main keyword phrase per page.
One other important on-page optimization principle to improve your site’s Google ranking is to not stuff your keyword across the page. Make it optimized but keep it natural!
You may also check out the other article: How to get your website on Google.